Privacy Policy for Stuho Inc.
Effective Date: August 2026
Stuho Inc. ("Stuho," "we," "us," or "our") respects your privacy and is committed to protecting the personal information collected through our website located at https://stuho.com/ (the "Site"). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our Site, submit rental inquiries, apply for housing, or interact with our resident services.
1. Information We Collect
We collect information that identifies, relates to, describes, or can reasonably be linked with you ("personal information"). The categories of personal information we collect depend on how you interact with our Site.
- Identifiers: Full name, email address, phone number, physical mailing address, and online identifiers such as IP address.
- Commercial Information: Rental preferences, inquiry history, unit types requested, move-in dates, and records of housing services requested.
- Internet and Network Activity: Browsing history on our Site, search queries within our property filters, device type, browser type, operating system, and interactions with our web pages or advertisements.
- Applicant and Resident Data: Information submitted during the application process or through our resident portal (RentCafe), including financial background, employment details, rental history, and identification details.
- Sensitive Personal Information: If you complete a rental application through our integrated portal, you may provide sensitive personal information such as Social Security numbers, driver's license numbers, or payment account details.
2. How We Collect Personal Information
We collect personal information through two main channels:
- Directly From You: When you fill out contact forms, join our housing waitlist, request pricing, submit group housing inquiries, or click links to apply for housing and access resident portals.
- Automatically Through Tracking Technologies: When you visit our Site, cookies, web beacons, and pixels automatically record data about your device and browsing activity.
3. How We Use Your Information
We use personal information for the following business and commercial purposes:
- Operating, maintaining, and improving our website and property search tools.
- Processing rental applications, managing waitlists, and coordinating housing tours or leasing agreements.
- Communicating with you regarding property inquiries, pricing, special offers, and lease updates.
- Facilitating resident portal services via RentCafe for rent payments, maintenance requests, and account updates.
- Delivering relevant online advertising and measuring the effectiveness of our marketing campaigns.
- Protecting our Site against security threats, fraud, and unauthorized access.
- Complying with applicable laws, court orders, and government regulations.
4. Disclosures of Personal Information
In the preceding 12 months, Stuho Inc. has disclosed personal information to service providers and third parties for business and operational purposes.
| Category of Personal Information | Category of Recipient | Purpose of Disclosure | CCPA Classification |
|---|---|---|---|
| Identifiers (Name, email, phone) | Property Management Software (RentCafe) | Processing rental applications, lease execution, and resident account management | Business Service Provider Disclosure |
| Identifiers & Network Activity (IP address, form entries) | Fraud Prevention & Security Providers (Google reCAPTCHA) | Protecting web forms from spam, abuse, and automated bots | Business Service Provider Disclosure |
| Internet & Network Activity (Pages viewed, time on site) | Web Analytics Providers (Google Analytics) | Analyzing website traffic, user interaction patterns, and site performance | Business Service Provider Disclosure |
| Internet & Network Activity (Ad interaction, device IDs) | Advertising & Social Media Networks (Meta / Facebook) | Delivering targeted advertisements and measuring ad campaign performance | "Share" for Cross-Context Behavioral Advertising |
5. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.
- Right to Know and Access: You have the right to request that we disclose the specific pieces and categories of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties to whom it was disclosed.
- Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain legal exceptions (such as maintaining active lease records or legal compliance).
- Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sharing" of your personal information for cross-context behavioral advertising. We do not sell personal information for monetary payment.
- Right to Limit Sensitive Personal Information: You have the right to limit our use of sensitive personal information to that which is necessary to perform services reasonably expected by an average consumer.
- Right to Non-Discrimination: We will not discriminate or retaliate against you for exercising any of your California privacy rights.
How to Exercise Your Rights
To submit a privacy request, please contact us by email at leasing@stuho.com or by phone at (323) 731-1034. You may also write to us at 2595 S Hoover St Suite C, Los Angeles, CA 90007.
We will verify your identity before processing your request by matching the contact details provided in your request against the information in our records. You may designate an authorized agent to make a request on your behalf by providing written proof of authorization.
6. Opt-Out Preference Signals and Global Privacy Control
Stuho Inc. recognizes and honors the Global Privacy Control (GPC) signal. If your browser or browser extension transmits an opt-out preference signal, our Site is designed to detect that signal and automatically opt you out of the sharing of your personal information for cross-context behavioral advertising on that browser.
7. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to function properly, analyze site traffic, and support marketing efforts.
| Cookie / Technology | Category | Purpose | Duration |
|---|---|---|---|
| _GRECAPTCHA (Google reCAPTCHA) | Strictly Necessary | Distinguishes human site visitors from automated bots to prevent form abuse. | 6 months |
| Session & Auth Cookies (RentCafe / Web Platform) | Strictly Necessary | Maintains secure session state, user authentication, and CSRF protection. | Session duration |
| _ga (Google Analytics) | Analytics | Distinguishes unique website visitors using an anonymous client ID. | 2 years |
| _gid (Google Analytics) | Analytics | Tracks page activity to group user actions within a single visit. | 24 hours |
| _gat (Google Analytics) | Analytics | Regulates request rates on high-traffic pages. | 1 minute |
| _fbp (Meta Pixel) | Advertising | Tracks user visits across websites to deliver targeted Meta ad products. | 3 months |
| fr (Meta Pixel) | Advertising | Delivers, measures, and improves advertising relevance on Facebook/Instagram. | 3 months |
You can manage cookie preferences directly through your browser settings. Please note that blocking essential cookies may affect the functionality of our Site. Third-party vendors like Google and Meta operate under their own privacy policies, and we encourage you to review their terms directly.
8. Data Retention
We retain personal information for as long as necessary to fulfill the operational purposes for which it was collected, including providing housing services, resolving disputes, enforcing agreements, and satisfying accounting, tax, or legal reporting obligations. Web tracking cookies are retained according to the specific durations outlined in Section 7 above.
9. Children's Privacy
Our Site is designed for prospective tenants, current residents, and university students. We do not knowingly market to or collect personal information from individuals under the age of 16. If we learn that we have inadvertently collected personal information from a child under 16 without verified parental consent, we will delete that information promptly.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, technology, or legal requirements. Updated versions will be posted on this page with a revised "Effective Date." We encourage you to review this page periodically.
12. Contact Information
If you have questions, comments, or privacy requests regarding this policy, please contact us at:
Stuho Inc.
Attention: Privacy Requests
2595 S Hoover St Suite C
Los Angeles, CA 90007
Phone: (323) 731-1034
Email: leasing@stuho.com